Rainforest Crunch marketing campaign event
also: Rainforest Crunch, marketing campaign
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Claims (1)
Ben & Jerry's covered_up
Rainforest Crunch marketing campaign book_quoted
“the marketing campaign, the Boston Globe uncovered the truth. 5% of the nuts, at most, that was the most generous way of accounting for it, came from a cooperative in the rainforest. Ben and Jerry's bought the bulk of the nuts wholesale fro…”
▶ Operation Gladio - World Wildlife Fund Part 3 @ 56:22
Mentions (5)
▶ 54:18
And he's one of those guys that has basically changed seats. Like every couple of years, he'll be at the round table. He'll be at the WWF. He'll be at a bank. But basically, Ben and Jerry's set up an ice cream. And I'm just looking for the …
▶ 55:21
The sugar came from industrial plantations, and the milk came from cows, and both were produced on land that was decidedly not rainforest. Beyond this, the aluminum packaging for Rainbow Forest Crunch candy was hardly sustainable. It was al…
▶ 55:52
Rainforest Crunch shows us that the rainforest is more profitable when its nuts, fruits, and medicinal plants are traditionally cultivated and harvested than when its trees are felled for a quick profit. Except the trees had already been fe…
▶ 56:22
the marketing campaign, the Boston Globe uncovered the truth. 5% of the nuts, at most, that was the most generous way of accounting for it, came from a cooperative in the rainforest. Ben and Jerry's bought the bulk of the nuts wholesale fro…
▶ 57:26
And most of the nuts came from areas not even close to Rainforest. In the face of the PR disaster, Ben & Jerry's pulled the emergency brake and, in 1994, removed the flavor from their inventory. It had all been a success, nonetheless, claim…