Magellan Internet Directory organization

“All of those relationships were negotiated by Isabel Maxwell. Microsoft's major alliance with McKinley came in 1995 when they announced Magellan would power their search option for the Microsoft service. So McKinley had a downfall when both…”

“As a reminder, McKinley had created Magellan Internet Directory. It was the first site to publish rating reviews of other websites. Its value-added content approach attracted large corporations, resulting in major alliances with AT&T, Time …”